The Evolution of Casino Marketing Strategies
Casino marketing has experienced significant changes over the years, adapting to digital progress and shifting consumer tastes. In the early 2000s, classic marketing tactics controlled, with casinos relying significantly on print media and broadcast promotions. Yet, the rise of digital advertising has transformed how casinos lure and maintain patrons. One prominent figure in this development is Jim Murren, the previous CEO of MGM Resorts International, who highlighted the importance of data analysis in casino marketing. Under his guidance, MGM carried out complex customer relationship management (CRM) systems to tailor marketing strategies...